Faveous

The idea came to me in May 2010, while I was still in secondary school. I’d saved an article for later reading and couldn’t find it again—was it a Twitter favourite, a Google Reader star, a Facebook like? Favourites were scattered across every service I used, with no single place to find them.

That frustration became a product: a service that aggregates all your starred, liked, and favourited content from Twitter, Google Reader, YouTube, Facebook, and more into one feed.

Faveous was my first experience designing an entire product from scratch. The mobile app was where I spent the most care—clean typography, a focused reader view, and a simple flow for browsing all your favourites in one place.

Looking back, the web design had plenty of room to grow. But the iPhone app held up—it taught me that constraints (one screen, one task) lead to better decisions than an open canvas.

In late 2012, two years after launch, I decided to stop working on Faveous. Pocket had raised significant funding and was expanding fast into the same space. The service worked, the users were real, but the revenue model wasn’t strong enough to compete long-term.

It was the right call. Faveous taught me how to ship, how to raise, and how to know when to walk away.